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About Esther

Profile

I design digital experiences with curiosity, clarity, and care for the people using them.

Iā€™m a visually driven designer who notices the small things. Outside of design, I take photos, sketch fashion ideas, read, and work out. Those interests keep me curious about people, details, and how things come together.

My work spans product design, UI/UX, and brand identity, from user flows and prototypes to responsive interfaces and visual systems. I like making complicated things feel simple, useful, and easy to understand.

I also have a background in Information and Communication Engineering, so I naturally think about how things work and connect, not just how they look.

Expertise

UI/UX Design

User flows, wireframes, prototypes, usability testing, mobile screens, product interfaces, and responsive digital experiences.

Web Design

Website layouts, responsive structure, clear content hierarchy, and front-end implementation using HTML, CSS, JavaScript, and React.

Brand Identity

Logo design, typography, colour palettes, campaign assets, and packaging that give a brand a clear and consistent identity.

Visual Storytelling

Fashion and lifestyle illustration, campaign visuals, art direction, and storytelling-focused design work.

Education

Algonquin College

Interactive Media Design

Honours diploma focused on digital design, web, media, and interactive experiences.

Covenant University

Information and Communication Engineering

Engineering background that supports systems thinking, problem-solving, and structured design decisions.

Tools

  • Figma
  • FigJam
  • Maze
  • Adobe XD
  • Framer
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • HTML
  • CSS
  • JavaScript
  • React
  • WordPress
  • Shopify
  • Drupal
  • Wix
  • Procreate

Design Mindset

Curious

I explore the context, ask questions, and notice the details before I settle on a direction.

Intentional

Every choice, from hierarchy to interaction to visual tone, should have a clear purpose.

Warm

I want digital experiences to feel welcoming, understandable, and made for people rather than just systems.

Practical

A strong idea still needs to work. I balance visual expression with clarity, feedback, and real world use.

Highlights

  • Client-Based Project Lead
  • Collaborative Design Projects
  • Usability Testing
  • Brand Campaign Assets
  • Front-End Implementation